D3 Presenting on QQ Design at AEA 2014

D3 Systems is presenting at the 28th annual conference of the American Evaluation Association in Denver, Colorado next week.  The conference will be held at the Colorado Convention Center and the Hyatt Regency from October 15th to 18th.

Research Analysts Stacey Frank and Nina Sabarre will present “Questionnaire Design in the International Context: Tools to Tackle Difficult Questions” on Friday, October 17th at 11:00 am.

Many evaluators are taught basic skills for how to reduce bias and error when writing questions, but are left in the dark on how to handle obstacles unique to specific question types, such as knowledge and behavior questions, attitude questions, and questions dealing with sensitive topics.  Handling these types of questions becomes even more difficult in the international context, where there are unknown and unplanned-for cultural factors impacting respondent understanding. This session will equip participants to deal with issues like telescoping and recall problems, social desirability bias, and respondents with low education levels. We will utilize examples from surveys fielded in the Middle East, Central Asia, and Africa, and highlight problems that necessitate question adaptation to preserve comparability across cultures.

The theme for this year’s AEA conference is “Visionary Evaluation for a Sustainable, Equitable Future.” Join the conversation about how monitoring and evaluation can attend to the public good by integrating systems thinking, building relationships, and understanding sustainable and equitable living.  It is not too late to register!

We hope to see you there!