Since 1985, D3 has provided full-service quantitative and qualitative research results to its global clientele.
We’ve worked in over 120 countries, with unique on-the-ground and cross-border CATI capabilities in difficult environments, such as Afghanistan, Bosnia-Herzegovina, Iraq, South Sudan and regionally throughout Latin America, the Middle East and North Africa.
Our core competencies are:
D3 gets on the ground, wherever that ground is. To date we have worked in more than 120 countries.
Whether you need information from countries in the European Union, South America, Asia, Africa or rural villages in Afghanistan, we get the data, make sure it’s reliable, and provide unbiased, evidence-based analyses. All research environments are challenging, but in very different ways. D3 finds solutions to challenges arising from political instability, natural disasters, and shifts towards online and mobile devices.
We are skilled at assessing client and program needs and collaborating to develop a research plan that meets the needs of all stakeholders. D3 conducts surveys/polling, face-to-face interviews, computer-assisted telephone interviews (CATI), online interviews, focus groups, in-depth interviews, subject matter expert engagements, media panels, and media monitoring to get the data and insights our clients need.
Publicly financed activities need to be accountable to a variety of stakeholders. Our clients need to know whether their programs worked – and if they didn’t, why they didn’t – and to credibly document program effectiveness via unbiased and transparent monitoring and evaluation (M&E).
Armed with the feedback generated by our M&E work, our clients can focus programs on achieving meaningful results and make informed, evidence-based decisions about current/future programs and resource allocations. D3 works with clients to identify program objectives, design monitoring and evaluation tools, and collect and analyze information to determine whether goals are being met.
D3 began its M&E work in the early 1990s with in-depth studies of consumers and industry in the Middle East on behalf of the US Department of Agriculture, Foreign Agricultural Service, and two key private sector cooperators: The USA Poultry & Egg Export Council and the US Meat Export Federation. With funding provided by the United States Agency for International Development (USAID) in the late 1990s, we continued this research in Bosnia with research on beneficiaries of the Red Cross International Committee. Now in the post-9/11 research environment, D3 continues to provide measurement and evaluation services for agencies including USAID, the Broadcasting Board of Governors (Voice of America and other U.S. Government international broadcasters), the US Department of Defense and other clients.
D3 conducts public opinion polling in conflict and stable political environments for a variety of private companies, international organizations, NGOs, and public sector research buyers.
We regularly conduct these surveys with capabilities we create in-country, or work with established survey firms for both F2F- and CATI-based research. We have initiated cross-border research utilizing multi-lingual CATI capabilities. Our projects report the attitudes, opinions, and behaviors of the general public, providing additional insights into conditions and events that go beyond standard reporting. To ensure the scientific quality of our sampling, D3 has a full-time team of in-house statisticians to design and review methodology and evaluate field practices.
D3 Systems has been providing data collection and analysis to public policy and press clients since 1985.
D3 has played an integral role in collecting data to support the analytical and editorial needs of various clients, including foreign policy think tanks and news organizations. Projects have included work on the ABC News series, “Where Things Stand,” for both Afghanistan and Iraq. Data from these studies informed reporting by The Washington Post, BBC and USA Today. Think tanks such as the Center for Strategic and International Studies (CSIS) and Program for International Policy Attitudes (PIPA) have also used D3 data in their reports and discussion series.
D3’s research informs client media strategies in some of the most physically and socio-politically difficult research environments in the world.
Qualitative and quantitative research is combined with D3′s global knowledge of regions and cultures to provide effective feedback on media use and preferences. D3 conducts target audience analysis to help clients identify their core audience, as well as opportunities to expand their reach and influence. D3 provides a wide variety of tools including audience measurement surveys, media panels, ratings systems, media monitoring, and program testing.
D3 has contributed to the launch of BBC Arabic TV with a benchmark survey of 19 Arabic-speaking countries. We also participated in the inaugural 10 years of the International Audience Research Program (IARP) to measure audiences of all US-funded broadcasting worldwide. D3 continues to support a variety of media organizations to track and understand their audiences.